Case Study | Sony Foundation Cancer PhD Fellowship

Sony uses Thinkable to manage funding, source breakthrough ideas in cancer research and connect the research with their donors & patients.

About the Sony Foundation

‘You Can’ is a youth cancer program set up by the Sony Foundation in 2010. Its aim is to fund specialised youth cancer centres for 15-25year olds to address the current gap in the healthcare system where young patients are lost in the system.

The Challenge

The Sony Foundation needed to find the most innovative research ideas across Australia that improve youth cancer patients prospects or livelihood, while enabling their donors to learn and vote on research projects important to them.

The Solution

With $100,000 pool of funding, the Sony Foundation engaged Thinkable to host, manage & find the best project to help their cancer patients.

Via their hosted online awards page, early career researchers working in cancer were engaged via the Thinkable community and asked to apply. Part of the application required a 3-minute video that helped translate the research idea to peers and patient groups. With 65 submissions, a finalist top 5 were select by a peer-review panel. The online judging system in Thinkable allows for any types of judges to be invited to review, with 4 different patient teams scoring the finalists and awarding the overall winner. An additional donor’s choice award allowed their donor community to also learn about the research ideas and vote on a project they were inspired by.

You Can Innovate Award

The Sony Foundation Australia